You know that traffic ebbs and flows if you’ve been blogging for a while. You may have experienced a recent dip in your Pinterest traffic. Don’t worry – you’re not alone! In this blog post, we’ll share a few possible reasons why your Pinterest traffic has decreased, and we’ll give you some tips on how to get it back on track. Keep reading to learn more!
Why Has My Pinterest Traffic Dropped?
Pinterest is a powerful platform for driving traffic to your blog. But what do you do if your traffic starts dropping? Don’t worry, you’re not alone. There are a few potential reasons why your Pinterest traffic may have decreased.
Pinterest is Making Changes or Running Tests
Pinterest is constantly making changes and testing new features. They have tested things like secret boards, promoted pins, and group boards in the past. If you’ve noticed a recent drop in your traffic, Pinterest may be currently running tests that are affecting your account.
Take a look at your Pinterest analytics to see when exactly your stats start dropping. You’ll also want to see if this was a slow but steady decrease or a sudden drop in traffic.
You’ve Been Marked as Spam
If you’ve been marked as spam, your traffic will likely start to drop, which is because Pinterest will limit the reach of your pins. If you think you may have been marked as spam, you can contact Pinterest and appeal the decision.
Getting caught in the spam filter happens to almost all accounts at some point. If you think this has happened, just reach out to Pinterest to help you sort it out.
Most of the time, if this happens, you’ll notice a sudden and sharp decrease in your stats on the day that your account was accidentally marked as spam.
You’re Not Pinning Enough New Content
Pinterest loves fresh content; we know that by now, and it’s so important to continue putting out fresh content and fresh pins. If you’re not pinning enough new pins, or if the pins you are pinning are old and outdated, your traffic will likely start to drop.
One way to combat this is by regularly using a scheduling tool like Tailwind and using Canva to batch create new pin designs.
You Need to do Additional Keyword Research
When’s the last time you did keyword research on Pinterest? If it’s been a while, it may be time to do additional research.
Your keywords help you show up in searches on Pinterest, so if you’re not using the right keywords, your pins won’t be seen by people searching for them.
Seasonal Trends and Content is to Blame
It’s no secret that traffic ebbs and flows with the seasons. If you’re seeing a drop in your Pinterest traffic, it may be because of seasonal content trends. Are some of your most popular pins related to a seasonal trend that would drop off during other seasons? For example, winter outfits or summer travel content.
Final Thoughts
Experiencing a dip in Pinterest traffic can be concerning, but it’s essential to remember that fluctuations are a natural part of blogging. In this blog post, we explored several reasons why your Pinterest traffic may have dropped and provided helpful tips to get it back on track.
Remember, Pinterest traffic fluctuations are common, and with a proactive approach and adaptation to changes, you can keep your traffic thriving. Stay attentive to your Pinterest strategy, engage with your audience, and remain open to testing new techniques. By doing so, you’ll be well-equipped to overcome any traffic drop and foster continuous growth for your blog.
Make sure to check out my Pinterest services page for more information on how we can work together to get you better results on Pinterest and drive more traffic to your website.
