Pinterest can be a great way to drive traffic to your website, but if you’re not writing effective pin descriptions, you’re missing out on many potential readers. In this post, we’ll show you the better way to write pin descriptions for your new blog post so that you can get the most out of Pinterest.
Why are pin descriptions so important on Pinterest?
Simply put, because they’re one of the only opportunities you have to sell your content and get it in front of the people who need it. Writing pin descriptions optimized with keywords helps your pins get in front of the right people and rank them in Pinterest search results.
How to Perform Keyword Research on Pinterest:
1) Use the search bar
Use the search bar at the top of Pinterest to find keywords related to your post topic.
For example, if you’re writing a post about how to make a quilt, you might search for terms like “quilting tips,” “sewing tutorials,” and “how to make a quilt.” The dropdown is filled with extra keywords that you might not have even thought of for your content.
2) Use the Pinterest Trends Tool
The Pinterest Trends Tool is a great way to find out what’s popular on Pinterest right now and see how your keywords rank. It also gives you ideas for other related keywords that you might want to use in your pin descriptions.
How to Write Effective Pin Descriptions:
Now that you know how to do keyword research, it’s time to put those keywords you’ve discovered into action in your pin description. Here are two great tips for crafting a pin description that will get your results and rank on Pinterest:
1) Don’t keyword Stuff Your Pin Descriptions
While it’s important to use keywords in your pin descriptions, you don’t want to keyword stuff them. This means that you shouldn’t just list a bunch of keywords at the beginning of your description and call it good.
People will see right through this, and they won’t be likely to click on your pins, plus it’ll likely get your pin penalized in search results. Instead, weave your keywords into your sentences in a natural way.
2) Choose 2-3 Keywords for Each Pin Description
Because we only have a set number of characters, and we don’t want to keyword stuff, it’s crucial to choose 2-3 priority keywords to weave into your pin description.
These are the keywords you want to focus on ranking for in Pinterest search results.
For example, if you’re writing a post about healthy smoothie recipes, your keywords might be “smoothie recipes,” “healthy breakfast,” and “easy smoothies.”
If you can work all three of these keywords into your pin description, that is the best-case scenario to get you better results on Pinterest.
Final Thoughts
Writing pin descriptions doesn’t have to be complicated or time-consuming. If you take the time to do keyword research and write effective pin descriptions, you’ll see a noticeable difference in your traffic from Pinterest.
Make sure to check out my Pinterest services page for more information on how we can work together to get you better results on Pinterest and drive more traffic to your website.
